Ciara Lefroy holds a First Class Honours Masters Degree (MBA) in Business and Marketing. She has over 20 years experience in the fitness industry. She began her career in the banking and financial services sector but later moved into advertising.
Her interest in the fitness industry began whilst living in Australia and on her return from down under she began her marketing role for a large health club chain owned by the Whitbread Group.
In 2006, Ciara joined forces with Barry Walsh to design and create their flagship health club, 1escape. With now 20 plus years of experience in the health and fitness industry, Ciara has a wealth of knowledge and experience which has proved critical to the success and growth of the Iconic health clubs group of gyms.
Ciara’s passion lies in the creation of exciting brands to appeal to a wider market and encourage more people to enjoy getting active. Her marketing approach focuses on the promotion of non-intimidating fitness environments in order to gain greater market penetration of gym/health club membership in Ireland. This has pioneered Iconic Health Clubs reputation as an internationally recognised health club choice for many.
Ciara has also huge experience in digital marketing and website design. This earned Iconic Health Clubs an Eircom Spider Award and a strong online presence. In addition Ciara has recently introduced the Iconic Health Clubs mobile app into the clubs allowing technology to drive for better business decisions and a more customised member experience.